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All For Naija Forums » Internet Discussions » Religion Discussion » Business & Jobs Discussion » Airport Marketing 08026272323

Airport Marketing 08026272323

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1 Airport Marketing 08026272323 on Fri Nov 22, 2013 1:50 pm

talentmoneyj


Boss
Boss
Market your airport to meet and exceed the needs of your customers and business partners.

How You Will Benefit
Learn how to effectively market your airport to various users and clients
Identify and explore market research tools
Design a marketing mix
Challenge your understanding of the Marketing function to go beyond the traditional "4 Ps"
Review success stories from around the world
Prepare an airport marketing plan with your team


Designed for
Airport and aviation industry managers linked to the marketing and commercial functions
Global airport operators
Consultants, marketing agencies, customer-research firms, banking and financial institutions whose clientele includes airports or airlines
Civil aviation authorities thinking of commercialising their operations


Course Content
Airport Marketing Issues
Airport Marketing Strategy
Marketing Process and Tools
Air Service Development
Retail Marketing
Land Development
Marketing Management


Objectives of the Course Integration Exercise:
Prepare and develop a Marketing Plan
Apply marketing theories and concepts
Utilize collective participant knowledge, skills, and experience
Analyze and resolve the case study which simulates realistic airport situation


DHAEWOOD AVIATION BUSINESS SCHOOL,
30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP,
IKEJA,LAGOS 2348026272323,2348035050692,2348075726805




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