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All For Naija Forums » Internet Discussions » Get Listed & Ranked with Google, Yahoo and Bing

Get Listed & Ranked with Google, Yahoo and Bing

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emmanuelejiro12


Getting Listed & Ranked in Google, Yahoo and Bing



Home >>
Get Traffic >> Getting Listed in Google, Bing and Yahoo
















Getting listed in
Google and the other
popular search
engines is one of
the most effective
ways of directing
free, targeted
traffic to your website.


Below you'll
discover what the
search engines look
for when determining
your page rank so
you can learn how to optimize
your pages for best
results. This is often called SEO or search engine optimization.

Nice Overview of SEO for Beginners


If you're completely new to how Google works and ranks pages, this is a great SEO 101 video...


How Search Engines Determine Your Rank



Before you try to
add your site to the
search engines, you
should understand
what they look for
when they decide how
to rank your site.
Just because you're
listed doesn't mean
you'll get traffic.
You have to make
sure your site is
search engine ready.


The general rule of
thumb is that most
engines use a
"formula" to
determine keyword
relevancy. The
technical term is
called an
"algorithm", and
each search engine
has its own unique
algorithm that it
uses to rank
pages.


Generally, this
magic formula
consists of your
page title, overall
body content and the
number and quality
of links (backlinks) pointing
back to your site,

social media influence, etc.


It's important to
note that every
engine is different.
Some may look at
inbound links
(number of people
linking to you),
others may place
more emphasis on
your body content.

Backlinks


Backlinks are really the foundation of ranking well
with most engines. The more relevant, quality sites that link to you
(one-way, not link exchange), the better you will rank overall.

That does not mean you should go around paying for
links because it is against the guidelines of most search engines today.
In fact, Google began penalizing services that were charging customers
to build up their backlinks.

Google considers that unnatural linking
because anyone can do it. It's also not a great way for them to gauge
how authentically popular a site is because anyone can buy links or
participate in link exchanges.

That's why many people have lost their rankings over
the years. Google began devaluing certain link building practices that
used to benefit websites in search.

Many websites were ranking on the first page just
because they bought links or participated in link building schemes. So
the sites that ranked well weren't necessarily the most popular, just
the ones that bought or obtained the most links.

As a result, Google adjusted their algorithm to discount many of the linking practices people once used.

I've always been one to build up my backlinks
naturally by just focusing on writing content. People link to my content
voluntarily and my backlink profile grows naturally. I don't spend time
chasing links or looking for ways to increase my backlinks.

Yes, it's a slower process, but I'm playing by the rules and don't have to worry about violating any SE guidelines.

Read my post about how I built up search engine traffic with no backlink building.

Meta Tags



You also need to know about meta tags. These are hidden
descriptors that
appear at the
beginning of your
HTML code, inside
your tag.
They are
invisible to your
visitor's eyes, but
search engine
spiders can read
them.


They usually
consist of a title,
description, and
keyword tag and they
look something like
this:




Title of Your Site








Because of abuse,
search engines
now put less emphasis on certain tags when ranking pages, but you
should still include
them because they do
use them to display
information about
your site.


For example,
whatever is inside
the tag is <br /> what the search <br /> engines will use as <br /> the title of your <br /> site in the search <br /> results. You want to use keywords that describe your page and entice visitors to click.<br /><br /> <br /> <strong>Watch a Video on Adding Meta Tags</strong><br /><br /><br /> <br /> Note: Bloggers do not <br />need to manually insert this code as there are places to insert your <br />title, description, etc. in the "Edit" most when you are creating your <br />posts. <br /><br /> WordPress plugins like the <a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/" target="_blank" rel="nofollow"> All in One SEO Plugin</a> allow you to specify a different title for your meta <title> than your actual page title.<br /><br /> <strong><br /> <br /> <br /> Google, Bing and Yahoo</strong><br /><br /><br /> <br /> There are a handful <br /> of engines out there <br /> that bring traffic, <br /> but the reality is <br /> a very large <br /> percentage of search <br /> engine traffic comes <br /> from Google, Yahoo <br /> and Bing.<br /><br />Yes, <br /> there are other <br /> engines like AOL, etc, but <br /> they pull <br /> their results from the big 3. <br /><br /><strong>Getting Indexed</strong><br /><br /><br />As far as getting listed goes, all search engines have spiders that <br />roam the web and add sites to their databases as they find them. So the <br />easiest way for Google to index/list your site is to get linked from a <br />site already in Google's index.<br /><br />The other way to let Google know about your site is to <a href="https://www.google.com/webmasters/tools/" target="_blank" rel="nofollow">sign up with Google Webmaster Tools</a> and <a href="http://www.2createawebsite.com/traffic/create-google-sitemap.html" target="_blank" rel="nofollow">create an XML sitemap</a> (recommended). If you use Blogger, your sitemap is automatically created for you.<br /><br />If you use <a href="http://www.2createawebsite.com/blogging/free-wordpress-tutorial.html" target="_blank" rel="nofollow">WordPress</a>, install the <a href="http://wordpress.org/extend/plugins/all-in-one-seo-pack/" target="_blank" rel="nofollow">All in One SEO plugin</a> and it will help you create more search-engine-friendly content.<br /><br />No matter what blogging platform you use, you should still create an account with <a href="https://www.google.com/webmasters/tools/" target="_blank" rel="nofollow">Google Webmaster Tools.</a><br /><br />In order to activate your Google Webmaster Tools <br />account you will need to upload a verification file. If you need help <br />with uploading files to WordPress or a static site, <a href="http://www.2createawebsite.com/blogging/upload-to-wordpress.html" target="_blank" rel="nofollow">see this tutorial</a>.<br /><strong><br /> Getting Ranked in Google</strong><br /><br /><br /> <br /> Getting into Google is not hard. <strong>The challenge is getting ranked for your target keywords -- especially if they are competitive</strong>. How well you rank largely depends on how many relevant, quality sites link to you. <br /><br /> And as social media matures, now the engines are beginning to use your connections to influence your rank.<br /><br /> For example, if you're logged into Google and do a <br />search for something, the results that show up may be heavily influenced<br /> by who is in your social circles in the Google Plus Network. <a href="https://plus.google.com/u/0/b/117915610781761332557/117915610781761332557" target="_blank" rel="nofollow">You can connect with my website on the network here</a>.<br /><br /> Also, if you are logged out of Google, the results may be altogether different from when you were logged in.<br /><br /> <strong>Google is moving more toward personalized <br />search, which means no two people will see the same results when they <br />perform keyword searches</strong>.<br /><br /> <strong>WordPress Pages vs. Posts and SEO</strong><br /><br /><br /> Some people believe that the search engines favor posts over pages or vice versa. <br /><br /> I disagree.<br /><br /> I've found that it doesn't really matter. The engines <br />care more about content, social media shares and links pointing to the <br />content than they do the structure of the URL.<br /><br /> Here's my take on pages vs. posts in WordPress.<br /><br /> <br /> <strong>Google Authorship</strong><br /><br /><br /> This is something that became very popular in 2012. It<br /> allows you to claim your content and associate it with your name via a <br />Google Plus account. <a href="http://www.2createawebsite.com/traffic/google-authorship-tutorial.html" target="_blank" rel="nofollow">Learn more about Google Authorship here</a>.<br /><br /> <strong><br /> <br /> Getting Listed and Ranked With Bing-Yahoo</strong><br /><br /><br /> Bing and Yahoo are now search alliances. In other words, Yahoo search has a Bing-powered backend. So once you setup a <a href="https://ssl.bing.com/webmaster/SubmitSitePage.aspx" target="_blank" rel="nofollow">Webmaster Tools</a> account and create a sitemap for Bing, you're covered for Yahoo as well.<br /><br /> Just like Google, Bing-Yahoo takes quality inbound links into account.<br /><br /> Less than 1% of my search engine traffic comes from Bing-Yahoo. I mainly focus my efforts on Google these days.<br /><br /><strong>Keyword Research</strong><br /><br /><br /> One component of ranking well in the search engines is<br /> proper keyword research. It's all about finding less competitive <br />phrases so you can optimize your search engine traffic.<br /><br /> <a href="http://www.2createawebsite.com/prebuild/niche-keyword-research.html" target="_blank" rel="nofollow">See how I use Market Samurai to perform keyword research for my pages</a>.<br /><br /> <strong>Paying for Google Traffic With AdWords</strong><br /><br /><br /> Did you know you can actually pay to be on top of the Google.com search results? It's called <a href="http://adwords.google.com" target="_blank" rel="nofollow">Google AdWords</a> and it's based on a pay per click system.<br /><br /> So if you want to rank for "blue widgets" you bid on <br />that keyword with other advertisers and your ad displays in the <br />sponsored listings on Google.com.<br /><br /> This can be a great way to drive business, but make sure you <a href="http://www.2createawebsite.com/traffic/google-adwords-strategies.html" target="_blank" rel="nofollow">read this overview of AdWords before starting</a>.<br /><br /> <br /> <strong> A Powerful Search Engine Traffic Generation Tool</strong><br /><br /><br /> <br /> If you're building a <br /> money making website <br /> then free <a href="http://website.sitesell.com/buildit" target="_blank" rel="nofollow"><img src="http://www.2createawebsite.com/images/sitebuildit.gif" style="width: 120;height: 120" alt="" /></a> <br /> search <br /> <br /> engine traffic <br /> is an absolute must. <br /> It's the reason my <br /> sites became <br /> successful, and <br /> ultimately the <br /> reason I was able to <br /> quit my job.<br /><br /> Site <br /> Build It! is a great choice if you want to create a <br />content / affiliate site that receives targeted traffic from Google, <br />Bing-Yahoo, etc.<br /><br /> It's only getting tougher out here to <br /> master the search engine's algorithms, and many people are doing it <br /> wrong as they sit and wonder why they can't find their site <br /> in the results. <br /><br /> Cheaper hosts will save you money, but they aren't in the <br />business of educating you on how to create a search engine optimized <br />website.<br /><br />SBI! comes with a Brainstorm It! tool that will help you research proftable niches and choose the right keywords to target.<br /><br /> <br /> I bought it to see <br /> if the hype over SBI! <br /> was worth it. <br /> <br /> After 11 months, my other website,<br /> <a href="http://www.flat-stomach-exercises.com" target="_blank" rel="nofollow"><br /> www.flat-stomach-exercises.com</a>, earned $700 per month <br /> in <a href="http://www.2createawebsite.com/money/google-adsense.html" target="_blank" rel="nofollow">Adsense</a> income <br /> alone, and 90% the traffic comes from <br /> Google. <br /><br /> <strong>Of course, this was 2005 and things have changed. I <br />would never recommend you build a business based on search engine <br />traffic alone.</strong><br /><br /> Nevertheless, their system is still one of the best out here. This site still earns a nice passive income today. <a href="http://www.2createawebsite.com/money/sbi-success-story.html" target="_blank" rel="nofollow">Read another inspiring case study from November 2012</a>. I also <a href="http://blog.2createawebsite.com/2013/02/04/website-success-story-2013/" target="_blank" rel="nofollow">featured another Site Build It! success story</a> on my blog in February 2013.<br /><br /> SBI! actually coaches you as you build <br /> every page to make sure it's completely optimized for the <br /> best possible results in the search engines. <br /><br /><br /> Now, <br /> when I say <br /> "coach", I don't <br /> mean they teach how <br /> to "trick" or <br /> "cheat" the search <br /> engines. You will <br /> learn how to build <br /> content-focused <br /> pages that search <br /> engines will love <br /> for the long haul.<br /><br /> <br /> It amazes me when I <br /> hear of big businesses and <br /> dot com start-ups <br /> spending <u><br /> thousands of dollars <br /> a month</u> on <br /> advertising while <br /> first-time web site <br /> builders are getting <br /> more traffic, just <br /> from using a web <br /> host like SBI.<br /><br /> Let's not forget <br /> who's benefiting <br /> from SBI. There are <br /> sites created by <br /> stay-at-home moms, <br /> retired school <br /> teachers, aspiring <br /> entrepreneurs, <br /> full-time workers <br /> looking for <br /> part-time income, <br /> etc. Most of these <br /> people who are <br /> succeeding with SBI <br /> have no previous website building <br /> experience <br /> whatsoever.<br /><br /> <br /> I wouldn't recommend <br /> SBI if I didn't use <br /> it myself. And <br /> I'm not the only one <br /> with a success <br /> story. Check <br /> out these customers <br /> who have made<br /> <a href="http://website.sitesell.com/ilovesbi" target="_blank" rel="nofollow"><br /> videos</a> showing <br /> how SBI changed <br /> their lives.<br /><br /> <a href="http://www.2createawebsite.com/traffic/index.html" target="_blank" rel="nofollow">Read more traffic tips here</a>.<br /><br /> <strong>Need More Info?</strong><br /><br /><br /> If you're just getting started creating your website <br />and you want to make money like I do with a content/affiliate website, <br />you may want to download my ebook <a href="http://nichewebsitesuccess.com" target="_blank" rel="nofollow">Niche Website Success</a> to guide you along.<br /><br /> I go into much more detail on search engine optimization, social media strategies and marketing.<br /><br /> <br /> <br /> <br /><br /><br /> <strong>If you liked this, please share. Thanks!</strong></div><div class="clear"></div></div><p></p></div></div></div><div class="sig-content"><br /><br /><a href="//www.billionways2cash.blogspot.com" target="_blank" rel="nofollow">www.billionways2cash.blogspot.com</a></div><div class="postfoot"><div class="user-contact profile_left"> </div><div class="post-options profile_left"> </div><div style="clear:both;"></div></div></div></div><div class="post post--886" style=""><a name="886" style="position: relative; top: -20px; width: 1px;" id="886"></a><div class="postmain"><div id="p886" class="posthead"><h2><strong>2</strong><img src="https://illiweb.com/fa/empty.gif" alt="" /> <a href="/t330-get-listed-ranked-with-google-yahoo-and-bing#886">Re: Get Listed & Ranked with Google, Yahoo and Bing</a> on Wed May 01, 2013 6:50 pm</h2></div><div class="postbody"><div class="user"><div class="user-ident"><h4 class="username"><span style="color:#000099"><strong>emmanuelejiro12</strong></span></h4><div class="user-basic-info"><br 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